OHFA UPDATE - PAGE 2 - SUMMER COMMUNICATIONS AND MARKETING UPDATE DORCAS TAYLOR JONES CHIEF COMMUNICATIONS OFFICER Summer mainstays of the affordable housing industry underwent significant adjustments this year. Annual Conferences? Cancelled . Grand Openings? Virtual . Races? Postponed . Suffice it to say the summer of 2020 has not gone the way anyone envisioned it. OHFA was not exempt from modifications to its events calendar. The third annual Race for a Place (to Call Home) 5K , co- hosted with Ohio Capital Corporation for Housing, was rescheduled – again. The date moved from April 2019 to October 2020 to April 2021. In mid-summer, the OHFA and OCCH team polled past Ohio Housing Conference attendees to get their thoughts about joining us for a full-length, in-person fall conference. The response was overwhelmingly ‘wait and see’. That proved to be the right approach, as state and local leaders continued to caution against large gatherings and infection rates increased this summer. The conference team is currently hard at work on the first virtual Ohio Housing Conference , Dec. 1 – 2, 2020, available from wherever you are. This year’s streamlined sessions tackle timely industry topics, while offering creative and engaging topics for attendees. In addition, OHC leaders opted to offer a 2020-only return of CEUs for our accountant, legal, compliance, development, and asset management partners: CPE, CLE, SHCM, and HCCP. 2020 has given us plenty to talk about, and we have developed innovative ways to do so. • Expect a new OHC format and invited experts to offer post-election insights and perspective; • Inspirational guests will share personal and professional stories of grit and fortitude; • Current social, cultural, and economic issues are on the docket: the pandemic, racial justice, evictions and more. In addition to new formats, we are working hard to offer what many of our attendees have told us has the most value: networking and connection opportunities. Look for updates as we move forward. Although the conference is by far Communication & Marketing’s most involved annual event, it is among several responsibilities. The staff has worked to maintain OHFA’s presence on multiple social media platforms this summer, making sure that partners and potential homebuyers know that we are still open for business and ready to serve them. In addition, C&M staff promoted the research and data analysis efforts from the Office of Housing Policy; showcased Agency efforts to disseminate information to Ohioans about housing resources, and utilized statewide advertising through email and radio to reach as many eligible homebuyers as possible. The year has been full of surprises, so it is probably best not to predict what may be next. Whatever comes, our office remains committed to spreading the word as it happens.